About Ruby Quebe

Your Business Success Is Our Mission

Ruby Quebe offers marketing consulting, brand, digital & innovation strategy and development services. We focus on various areas of a retail and service business to better understand where experiences of customer touchpoints are to help develop strategies that can be optimized further. 

With 12-years of brand and marketing expertise, founder Simone van Kraayenburg established Ruby Quebe with a mission to be a trusted & success driven marketing boutique agency world-wide, empowering dynamic, passionate designers and marketers to accelerate growth for small to mid-sized businesses. 

Our passion for thinking out-of-the box when it comes to consumer behaviour, unique branding and business growth, has helped start-ups to established brands get off the ground and excel.

Whether you are searching for a new business vision, digital marketing services or a website refresh, we work with creative and technologically savvy professionals to bolster your digital presence and grow your sales channels.

Our Mission

With 80% of customers wanting more personalised services, both online and offline, at Rube Quebe we believe in giving your business a personalised service, resulting in building magical collective ideas to reach your target customer, effectively.

As a Boutique Agency, we work with your business to understand your client’s customer journey since the inception of their interest in your field to becoming a paying customer. Together, we map and explore this customer journey to better understand your business, helping us develop customer-centric marketing approaches to suit your business and increase your customer leads. 

Through understanding your business and customer profile, we develop & implement various marketing strategies to leverage your businesses’ digital presence, ultimately translating into new and returning customers. 

Our Approach

We Take it Step by Step

Starting a business takes analytical thinking, determined attitudes and creative minds.
Your brand acquires a voice through your digital presence, such as your website, and digital marketing activities. Having a meaningful digital presence can not only increase consumer awareness, but it can also work towards building up your creditability to strengthen your brand. We believe that the correct understanding of your customer needs' versus your vision of your targeted customer journey combined with digital innovation, is pivotal to the success of your marketing efforts and enhancing customer experiences with your brand.

We Keep it Simple

By taking in-depth face-to-face time to understand your business, we develop simple digital strategies to make your business thrive online. Our mission, is to build and translate your business goals, to an exceptional digital-lead-generating-machine that you and your team can maintain, or work with us to keep your new sales channels fully optimized.

We Love To Explore

The dinosaurs disappeared because they could not adapt to their changing environment. The success of any business is understanding what their customers want and adapt thereto.
Our motto is: "Instead of thinking outside of the box, get rid of it". We believe in a Rubik-way of thinking to come up with new solutions to increase your business leads.

Our Core Values

Client Relationships Matter

Building a collaborative and honest partnership with our clients is of the utmost importance. We see ourselves as part of your team and are highly motivated to help you succeed.

We manage your marketing budget as if they were our own and focus on building a mutually beneficial and sustainable relationship with clients who share our ethos and philosophy.

Results That Matter

The responsibility of managing someone else's marketing budget is huge. We focus on what truly matters, sales and leads. Staying in touch with our clients and their improving performance is crucial to achieving better results.

There is always a better way, which is why we continually work towards new ideas and optimizing results. Passionate about learning, we are always researching, experimenting and analyzing to give our clients the best customer results and deliver the WOW factor.

Radical Transparency

We practice radical transparency with our client businesses, where the work we create on your behalf always belongs to you. We focus on our competencies and own up to our mistakes and we are honest in the sales process, in onboarding, and ongoing service delivery, even if the truth may hurt for you or us.

Although our clients intuitively reap the awards of our marketing efforts by managing their new customer leads, a custom analytics dashboard is available to each client who would like to look deeper into their marketing performance.

About Ruby Quebe's Founder

Picture of Simone van Kraayenburg

Simone van Kraayenburg

With over 15-years of brand and marketing expertise, founder Simone van Kraayenburg, established Ruby Quebe with a mission to be a trusted & success driven marketing boutique agency worldwide. After finding her passion for retail brand success at La Senza in London UK, she completed her  Honors degree in Consumer Science: Retail Management.

Simone’s passion for brand identity and customer brand loyalty is the drive of the birth of Ruby Quebe. To help brands take their business, to the next level, within the vast digital space. Throughout her 15 year career in retail and brand management, Simone developed a passion for dissecting a brand’s customer journey and developing strategies to enhance this. Her out-of-the-box thinking approach has been the success of many brand milestones.

With a keen interest in consumers and branding, Ruby Quebe thrives on elevating brands and the excitement of creating new revenue streams for them. 

Need Help To Maximize Your Business?

Reach out to us today and get a complimentary business review and consultation.