- Instead of thinking outside of the box, just get rid of the box.
- +27 72 407 9978
- [email protected]
Ruby Quebe is a boutique marketing agency specialising in brand strategy, digital growth, and innovation-led development for niche retail and service-based businesses.
But what does boutique actually mean?
To us, it means we’re small on purpose — high-touch, hands-on, and fiercely focused.
You won’t find bloated retainers or cookie-cutter packages here. Instead, we build close, collaborative partnerships with businesses we believe in — taking time to understand your vision, voice, and goals before we ever hit “post” or “publish.”
We dive deep into your customer journey — unpacking the real-world touchpoints, behaviours, gaps, and missed opportunities — to craft strategies that don’t just look good, but work smarter. We focus on the full experience, both online and off, so your brand shows up where it matters most.
Founded by Simone van Kraayenburg, a retail and brand strategist with 15+ years of experience, Ruby Quebe was built to be the kind of agency that actually gives a damn — not just about the work, but about who we work with, and why.
With 80% of customers wanting more personalised services, both online and offline, at Rube Quebe we believe in giving your business a personalised service, resulting in building magical collective ideas to reach your target customer, effectively.
From startups finding their feet to established brands ready to level up, we’ve helped businesses clarify their voice, own their space, and grow on their terms.
Whether you’re rethinking your digital strategy, refining your brand identity, or rebuilding your eCommerce presence — we bring a sharp eye, a curious mind, and a powerhouse creative team to help you go further.
As a Boutique Agency, we work with your business to understand your client’s customer journey since the inception of their interest in your field to becoming a paying customer. Together, we map and explore this customer journey to better understand your business, helping us develop customer-centric marketing approaches to suit your business and increase your customer leads.
Through understanding your business and customer profile, we develop & implement various marketing strategies to leverage your businesses’ digital presence, ultimately translating into new and returning customers.
Starting a business takes analytical thinking, determined attitudes and creative minds.
Your brand acquires a voice through your digital presence, such as your website, and digital marketing activities. Having a meaningful digital presence can not only increase consumer awareness, but it can also work towards building up your creditability to strengthen your brand.
We believe that the correct understanding of your customer needs' versus your vision of your targeted customer journey combined with digital innovation, is pivotal to the success of your marketing efforts and enhancing customer experiences with your brand.
By taking in-depth face-to-face time to understand your business, we develop simple digital strategies to make your business thrive online. Our mission, is to build and translate your business goals, to an exceptional digital-lead-generating-machine that you and your team can maintain, or work with us to keep your new sales channels fully optimized.
The dinosaurs disappeared because they could not adapt to their changing environment. The success of any business is understanding what their customers want and adapt thereto.
Our motto is: "Instead of thinking outside of the box, get rid of it". We believe in a Rubik-way of thinking to come up with new solutions to increase your business leads.
Building a collaborative and honest partnership with our clients is of the utmost importance. We see ourselves as part of your team and are highly motivated to help you succeed.
We manage your marketing budget as if they were our own and focus on building a mutually beneficial and sustainable relationship with clients who share our ethos and philosophy.
The responsibility of managing someone else's marketing budget is huge. We focus on what truly matters, sales and leads. Staying in touch with our clients and their improving performance is crucial to achieving better results.
There is always a better way, which is why we continually work towards new ideas and optimizing results. Passionate about learning, we are always researching, experimenting and analyzing to give our clients the best customer results and deliver the WOW factor.
We practice radical transparency with our client businesses, where the work we create on your behalf always belongs to you. We focus on our competencies and own up to our mistakes and we are honest in the sales process, in onboarding, and ongoing service delivery, even if the truth may hurt for you or us.
Although our clients intuitively reap the awards of our marketing efforts by managing their new customer leads, a custom analytics dashboard is available to each client who would like to look deeper into their marketing performance.
Ruby Quebe was founded in 2020 with one clear intention:
To build a boutique agency that actually gives a damn.
Its founder, Simone van Kraayenburg, didn’t fall into marketing — she walked into it with purpose. After discovering her obsession with customer behaviour and brand identity while working abroad, she returned home to formalise her instincts into expertise. She earned an Honours Degree in Consumer Science: Retail Management (cum laude) from the University of Pretoria — combining retail psychology, branding, and business strategy into one sharp discipline.
Since then, she’s spent 15+ years in the field, working at the intersection of retail, brand, and digital — helping scale businesses from blank pages to multi-million milestones. Not with fluff or formulas, but with clarity, strategic logic, and a knack for seeing what others miss.
Her strength lies in mapping the full customer journey — not just where a brand looks good, but where it feels right and performs better.
Ruby Quebe was built for businesses who are ready to scale with intention — not chaos.
We don’t do volume. We do value. And we’re here for the ones who care about doing it properly.
“I’ve built brands behind retail counters, backstage at fashion shows, and now — inside the digital ecosystems of businesses ready to move with meaning.”
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Reach out to us today and get a complimentary business review and consultation.
